rising interest: corporate bonds

Cutthroat. Merciless. Fierce. corporate_bond1

Cold-hearted. Brutal. Harsh.

Corporate executives operating with less ruth than an oceanic whitetip shark.

These descriptions may well still be the norm for the Fortune 500s and Russell 2000s out there, yet more and more corporations are demonstrating a rising interest in the opposite approach—offering generous and extended paid parental leave (Netflix), providing free college education (Starbucks), building collegial campuses filled with free gourmet cafeterias, play areas and creative fun (Google), and countless etceteras. These environments yield dedication, gratitude and, to be sure, a willingness to work that much harder.

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